THE INFLUENCES OF PUBLIC RELATIONS AND CRISIS MANAGEMENT IN THE BUSINESS SECTOR: A CASE STUDY IN THE REPUBLIC OF NORTH MACEDONIA

The subject of this research is the preparedness of companies in terms of crisis management under the conditions of various endogenous and exogenous factors, such as economic growth, new technologies, the Internet, media, social media, as well as unfair competition. That being said, the purpose of...

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Bibliographic Details
Published in:Prizren Social Science Journal
Main Author: Liljana SILJANOVSKA
Format: Article
Language:English
Published: Association of Scientists and Intellectuals of Kosovo 2022-08-01
Subjects:
Online Access:https://prizrenjournal.com/index.php/PSSJ/article/view/344