PENGARUH BRAND AWARENESS DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN CUSTOMER PRODUK PRO ISRAEL

Garnier, a new product from PT. L'oreal Indonesia offers affordable prices and various variants with the latest innovations. However, political and religious controversies involving Israel often create negative perceptions of pro-Israel products. The focus of this research is the analysis of t...

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Bibliographic Details

Published in:	Journal of Management Small and Medium Enterprises (SME's)
Main Authors:	Adelia Putri Nazti Maulana, Nurus Safaatillah, Lilik Uzlifatul, Emalia Nova Sustyorini
Format:	Article
Language:	English
Published:	Universitas Nusa Cendana 2024-11-01
Subjects:	Brand awareness Religiosity Purchasing Decisions
Online Access:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/15086