Does City Brand Attitude Moderate Millennials’ Destination Value and Destination Loyalty Relationship?
The millennial generation mostly dominates the number of tourists in Indonesia. However, more research is needed on millennial travel patterns, particularly how their brand value perspective impacts loyalty. This study looks into millennial consumers' perceived value of brand destinations and w...
| Published in: | E3S Web of Conferences |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/101/e3sconf_icomse2024_02003.pdf |