Does City Brand Attitude Moderate Millennials’ Destination Value and Destination Loyalty Relationship?

The millennial generation mostly dominates the number of tourists in Indonesia. However, more research is needed on millennial travel patterns, particularly how their brand value perspective impacts loyalty. This study looks into millennial consumers' perceived value of brand destinations and w...

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Bibliographic Details
Published in:	E3S Web of Conferences
Main Authors:	Fatmawati Indah, Lestarisiwi Agneta Prihastuti
Format:	Article
Language:	English
Published:	EDP Sciences 2024-01-01
Subjects:	destination value city brand attitude destination loyalty
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/101/e3sconf_icomse2024_02003.pdf

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