Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology
| Published in: | Innovative Marketing |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-05-01
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2084/im_en_2008_1_Lorenzon.pdf |