The Antecedents of Impulse Buying Behavior During Covid-19 Pandemic: Revealing the Role of Panic Buying, Government Stimulus, Perceived Scarcity, and Fear Appeals

COVID-19 pandemic spread around the world and changed people's shopping habits. This phenomenon causes much fear and induces panic behavior. In a highly uncertain situation, many people are more likely to engage in impulse buying behavior during this period. Our research aims to examine that im...

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Bibliographic Details

Published in:	Jurnal Manajemen Teori dan Terapan
Main Authors:	Alfian Budi Primanto, Rahmawati Rahmawati
Format:	Article
Language:	English
Published:	Universitas Airlangga 2021-12-01
Subjects:	impulse buying behavior, panic buying, government stimulus, perceived scarcity, fear appeal
Online Access:	https://e-journal.unair.ac.id/JMTT/article/view/29886