Quantitative assessment of customer segment, value proposition and appropriateness of minimum viable product features for technology commercialization in the environmental sciences

Transitioning fundamental and applied science to evidence-based real-world applications is challenging yet necessary, especially in environmental sciences. In this paper, a quantitative data analysis method is presented to support decision-making by augmenting qualitative customer discover methods u...

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Bibliographic Details

Published in:	Environmental Challenges
Main Authors:	Madeleine Meyer, Lacy Barnette, Azadeh Mehrani, Louisa Schandera, Sarah Stone, Bo Cai, Paul Vecchiarelli, Jamie R. Lead
Format:	Article
Language:	English
Published:	Elsevier 2024-04-01
Subjects:	Commercialization Customer segment Value proposition Environmental technology Technology transfer Minimum viable product
Online Access:	http://www.sciencedirect.com/science/article/pii/S2667010024001057