VERBAL COMPONENTS IN THE STRUCTURE OF ADVERTISING TEXT
The verbal content in the structure of advertising text, influencing psychologically on mass and individual consciousness of consumers with the aim to induce them to special actions that the advertiser needs are considered. While considering different types of communication depending on the amount o...
| Published in: | Неофилология |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Derzhavin Tambov State University
2016-03-01
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| Subjects: | |
| Online Access: | https://neophilology.elpub.ru/jour/article/view/792 |