Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending

This paper determines the antecedents of trust (i.e., perceived ease of use [PEoU], privacy concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and customer loyalty (CL) in online retailing. A questionnaire was developed using scales validated in prior e-commerce...

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Bibliographic Details

Published in:	Heliyon
Main Author:	Thabang Excellent Mofokeng
Format:	Article
Language:	English
Published:	Elsevier 2023-05-01
Subjects:	Customer trust Customer loyalty On-time delivery Online shopping experience e-shopping spending
Online Access:	http://www.sciencedirect.com/science/article/pii/S2405844023033893