The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

E-commerce is the process of buying and selling goods via the use of various Internet platforms. E-commerce is crucial for companies that sell products or services online because it provides a reliable, easy, and 24/7 channel of commerce for clients worldwide. Therefore, this study examines the impa...

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Bibliographic Details

Published in:	Innovative Marketing
Main Author:	Dam Tri Cuong
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2025-05-01
Subjects:	e-commerce hedonic value online reviews repurchase intention satisfaction trust
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22076/IM_2025_02_Cuong.pdf