Top determinants of corporate reputation management

Positive reputation is a valuable corporate asset and needs to be managed proactively in response to new threats entering the marketplace. Recent events have shown that the reputation of an organisation can take years to build, yet takes only a few seconds to destroy. In this study, it is suggested...

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Bibliographic Details

Published in:	Communicare
Main Author:	Nirvana Bechan
Format:	Article
Language:	English
Published:	University of Johannesburg 2022-10-01
Subjects:	corporate reputation management South African communication managers organisational reputation stakeholder management
Online Access:	https://journals.uj.ac.za/index.php/jcsa/article/view/1738