Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment

Background: Policies that mandate list price disclosure in direct-to-consumer pharmaceutical advertising (DTCPA) cite price transparency among the benefits. The expectation is that price transparency will lead to changes in consumer behavior that will ultimately lower healthcare costs. Objective: Th...

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Bibliographic Details

Published in:	Exploratory Research in Clinical and Social Pharmacy
Main Authors:	Ilene L. Hollin, Jennifer Gerard Ball
Format:	Article
Language:	English
Published:	Elsevier 2022-12-01
Subjects:	Direct-to-consumer pharmaceutical advertising Price disclosure Price transparency Information asymmetry Consumer behavior
Online Access:	http://www.sciencedirect.com/science/article/pii/S2667276622000798