The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia

The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County. The data was collected from 420 respondents using a...

全面介紹

書目詳細資料
發表在:Management : Journal of Contemporary Management Issues
Main Authors: Antonija Kvasina, Biljana Crnjak Karanović, Ante Tucak
格式: Article
語言:英语
出版: University of Split, Faculty of Economics 2018-01-01
主題:
在線閱讀:https://hrcak.srce.hr/file/311156