Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector

Sentiment analysis is a cornerstone of natural language processing. However, it presents formidable challenges due to the intricacies of lexical diversity, complex linguistic structures, and the subtleties of context dependence. This study introduces a bespoke and integrated approach to analyzing cu...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Catarina Almeida, Cecilia Castro, Víctor Leiva, Ana Cristina Braga, Ana Freitas
Format:	Article
Language:	English
Published:	MDPI AG 2024-06-01
Subjects:	consumer sentiment lexical features machine learning techniques Python software SentiLex-PT
Online Access:	https://www.mdpi.com/0718-1876/19/2/74