Pengaruh Desain Produk terhadap Keputusan Pembelian dan Dampaknya pada Kepuasan Konsumen

Service and tourism companies are increasingly providing applications, one of which is Traveloka to maintain and gain a higher market share. To affect the intention to use an application, a company needs to take a concern about the ease of the operartion, transac-tion security, providing an attrac...

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Bibliographic Details

Published in:	Journal of Business & Banking
Main Authors:	Jasella Handayani, Derriawan Derriawan, Tyahya Whisnu Hendratni
Format:	Article
Language:	English
Published:	Research Center and Community Services 2020-10-01
Subjects:	desain produk keputusan pembelian kepuasan konsumen
Online Access:	https://journal.perbanas.ac.id/index.php/jbb/article/view/2261