Revealing the New Identity Element to Construct Palembang City Branding
More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city identity and produce a mapping process of forming...
| Published in: | Jurnal Aspikom |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2022-07-01
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| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/1110 |