THE COMPLEXITY OF THE SALE PROCESS

A complex sale takes place when the market is mature and the stakes are high enough to attract the attention of a variety of stakeholders in the purchasing organization. A complex sales process is necessary when the buyer has never had experience with the seller, the technology being sold or the s...

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Bibliographic Details
Published in:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Main Authors: LIVIU NEAMTU, ADINA CLAUDIA NEAMȚU
Format: Article
Language:English
Published: Academica Brâncuşi 2018-11-01
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2018-SPECIAL/10_Neamtu.pdf