The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China

Purpose: The main goal of the article is to verify the significance of and evaluate selected online communication tools among young people in three culturally and technologically different countries – Poland, Croatia and China. Design/methodology/approach: The research was conducted using a paper...

詳細記述

書誌詳細

出版年:	Problemy Zarządzania
主要な著者:	Magdalena Kowalska, Martyna Kostrzewska, Kristina Petljak
フォーマット:	論文
言語:	英語
出版事項:	Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2021-04-01
主題:	young consumers digital marketing online communication tools online relationship
オンライン･アクセス:	https://pz.wz.uw.edu.pl/resources/html/article/details?id=217793