The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company

The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in Algeria Telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the company’s customers so that we use structural equations modeling dependin...

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Bibliographic Details

Published in:	Expert Journal of Marketing
Main Authors:	Youcef SOUAR, Keltouma MAHI, Imane AMEUR
Format:	Article
Language:	English
Published:	Sprint Investify 2015-03-01
Subjects:	Marketing mix Elements customer loyalty Algeria Telecom structural equations modeling “PLS” approach
Online Access:	http://marketing.expertjournals.com/wp-content/uploads/EJM_302souar1-10.pdf