The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in Algeria Telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the company’s customers so that we use structural equations modeling dependin...
| الحاوية / القاعدة: | Expert Journal of Marketing |
|---|---|
| المؤلفون الرئيسيون: | , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Sprint Investify
2015-03-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://marketing.expertjournals.com/wp-content/uploads/EJM_302souar1-10.pdf |