Instagram and user-generated content for tourism promotion in Switzerland: users’ perception
User-generated content (UGC) on social networks plays a key role in promoting a country. While it enables users to choose their destination, this free content, which can reach a global market, is also advantageous for tourism businesses. The Swiss National Tourist Board, named Switzerland Tourism, s...
| Published in: | Via@ |
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| Format: | Article |
| Language: | German |
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Association Via@
2025-07-01
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| Online Access: | https://journals.openedition.org/viatourism/13314 |