The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable

This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction a...

Full description

Bibliographic Details

Published in:	Jurnal Ilmiah Bisnis dan Ekonomi Asia
Main Authors:	Eriza Pradnawati, Nurhidayah Nurhidayah, Harun Alrasyid
Format:	Article
Language:	English
Published:	Institut Teknologi dan Bisnis Asia Malang 2025-07-01
Subjects:	Public trust Interest in purchasing auction assets Outbound sharia brands, social media marketing
Online Access:	https://jibeka.asia.ac.id/index.php/jibeka/article/view/2370