Pengaruh Jingle Iklan Teh Botol Sosro di RCTI terhadap Pengingatan Merek Barang pada Pemirsa Remaja Pelajar SMUN Bandung
This research was intended to know the amount ofverbaI and nonverbal message s influence in thejingle ads, both partially and simultaneously, on the teenager s attention and retention toward product brand. As a kind ofcausality research. which was conducted with survey method, this research was loca...
| 出版年: | MediaTor |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Universitas Islam Bandung
2002-06-01
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| 主題: | |
| オンライン･アクセス: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/757 |