Determination Of Attitude Using Games And Purchase Intentions In E-Commerce

This study aims to analyze the determinants of the use of games and the intention of buying in e-commerce. The data used is quantitative, with the population of Indonesian people who have played games in e-commerce. The data was collected using the nonprobability sampling method through the Google F...

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Bibliographic Details
Published in:Jurnal Manajemen
Main Authors: Hasna N. Khoirunnisa, Sumadi
Format: Article
Language:English
Published: Universitas Tarumanagara 2023-02-01
Subjects:
Online Access:https://ecojoin.org/index.php/EJM/article/view/1035