Mitigating Trendy Cheap Fast Fashion's Negative Impact

Three studies are carried out in an attempt to provide a picture of clothing consumption and knowledge of fast fashion among young consumers, and investigate possibilities for more sustainable choices through analyses of the second-hand clothing market. The first study collects data from different s...

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Bibliographic Details
Published in:Journal of Sustainable Marketing
Main Authors: Yunzhijun Yu, Claudia L. Gomez-Borquez, Judith Lynne Zaichkowsky
Format: Article
Language:English
Published: Luminous Insights 2023-09-01
Subjects:
Online Access:https://luminousinsights.net/articles/JSM-2023-108.pdf