The role of the smartphone on the offline shopping experience
The smartphone has become one of the world’s most popular devices. Its use in the retail buying process has increased significantly over the last decade, particularly in online search and exchange of information activities. However, little previous holistic research has been conducted on the influ...
| Published in: | Dos Algarves |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Universidade do Algarve
2015-12-01
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| Subjects: | |
| Online Access: | http://www.dosalgarves.com/revistas/N262/4rev262.pdf |