SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING

Neuromarketing (NM) is a relatively new area of marketing that involves innovative technological changes in the marketing research process and the tools and methods used. Considering the novelty of the domain, the subject of the study is chosen to be articles published in scientific literature desc...

詳細記述

書誌詳細

出版年:	Baltic Journal of Economic Studies
主要な著者:	Lina Pilelienė, Ahmed H. Alsharif, Ibrahim Bader Alharbi
フォーマット:	論文
言語:	英語
出版事項:	Izdevnieciba “Baltija Publishing” 2022-12-01
主題:	advertising bibliometric analysis marketing neuromarketing WoS database
オンライン･アクセス:	http://baltijapublishing.lv/index.php/issue/article/view/1973