Comprehensive Correlation Analysis of Customer-Centric Brand Equity of Sareyn Tourist Destination

In a highly competitive tourism market, marketers aim to increase their brand equity by focusing on key factors as the brand equity dimensions. The degree of correlation between these dimensions makes the evaluation of tourists from one dimension also overshadow other dimensions, This issue is of pa...

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Bibliographic Details

Published in:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Main Authors:	Ghasem Zarei, Mohammad Bashokouh Ajirlou, Zeynab Mahmoudi Pachal
Format:	Article
Language:	Persian
Published:	Allameh Tabataba'i University Press 2018-06-01
Subjects:	dimensions of customer-centric brand equity sareyn tourism destination comprehensive correlation
Online Access:	https://tms.atu.ac.ir/article_9021_d1d28d91c904cd7730880e1f0f1015ba.pdf