ANALISIS EKUITAS MEREK PRODUK WATERBASED FINISING IZYKOTE (KASUS DI KABUPATEN GIANYAR)

The purpose of this research are to recognize the brand awareness, brand trust, brand satisfaction, brand loyalty, and brand equity from Izykotewaterbased finishing product so we can arrange promotion strategy for the future. To carry on the purpose of those research, the research has been conducted...

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Bibliographic Details

Published in:	Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Main Authors:	Adianti Adianti, I Putu Gde Sukaatmadja, Abdullah Jawas
Format:	Article
Language:	English
Published:	Universitas Udayana 2012-11-01
Subjects:	kesadaran keberadaan merek, kepercayaan merek, kepuasan merek, loyalitas merek, dan ekuitas merek
Online Access:	http://ojs.unud.ac.id/index.php/jmbk/article/view/2201