The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention - a study of females in the North-West Province

The global fashion retail industry has been characterised by fierce competition and therefore retailers face increasing pressure to differentiate themselves from competitors by catering for the ever-evolving needs, wants and desires of customers. Customers are becoming increasingly more sophisticate...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	BM van Niekerk, DJ Petzer, LT de Beer
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2016-06-01
Subjects:	boutique retailing store atmosphere customer satisfaction store loyalty repurchase intention
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_1_70-88.pdf