Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives

This study explores incomplete decision-making dynamics on reward-based crowdfunding platforms, focusing on temporal and social factors influencing backers' decisions. Utilizing the temporal aspect (i.e., pledging campaign phase) and social aspect (i.e., current pledged amount ratio) as stimuli...

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Bibliographic Details

Published in:	Asia Marketing Journal
Main Authors:	KwangWook Gang, Hoon S. Cha, Ilyoo B. Hong
Format:	Article
Language:	English
Published:	Korean Marketing Association 2024-04-01
Subjects:	reward-based crowdfunding stimulus-organism-response framework incomplete decision-making temporal and social perspectives kickstarter.com
Online Access:	https://amj.kma.re.kr/journal/vol26/iss1/1/