Success Story: How Storytelling Contributes to BTS’s Brand
Good storytelling is at the heart of BTS as both a brand and a band. Modern brands know that story is no longer an option, but a requirement for keeping audiences engaged. With their consistent and creative reliance on story, BTS has transformed the K-Pop landscape, providing a framework for others...
| Published in: | Asia Marketing Journal |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2021-01-01
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| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol22/iss4/3/ |