Destination brand Cape Town & Western Cape: an assessment of consumer-based brand equity (CBBE)

This study assesses destination brand Cape Town & Western Cape’s consumer-based brand equity (CBBE) and evaluates the role of destination image to Consumer-based brand equity within the destination’s domestic market. Consumer-based brand equity was assessed on four dimensions including...

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Bibliographic Details

Published in:	African Journal of Hospitality, Tourism and Leisure
Main Authors:	Kudzayi Maumbe, Laeticia van Wyk
Format:	Article
Language:	English
Published:	AfricaJournals 2015-01-01
Subjects:	consumer-based destination brand equity brand equity Western Cape
Online Access:	http://www.ajhtl.com/uploads/7/1/6/3/7163688/article6vol4(2)2015_july-nov.pdf