Destination brand Cape Town & Western Cape: an assessment of consumer-based brand equity (CBBE)

This study assesses destination brand Cape Town & Western Cape’s consumer-based brand equity (CBBE) and evaluates the role of destination image to Consumer-based brand equity within the destination’s domestic market. Consumer-based brand equity was assessed on four dimensions including...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	African Journal of Hospitality, Tourism and Leisure
المؤلفون الرئيسيون:	Kudzayi Maumbe, Laeticia van Wyk
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	AfricaJournals 2015-01-01
الموضوعات:	consumer-based destination brand equity brand equity Western Cape
الوصول للمادة أونلاين:	http://www.ajhtl.com/uploads/7/1/6/3/7163688/article6vol4(2)2015_july-nov.pdf

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