Expectancy Violations and Discontinuance Behavior in Live-Streaming Commerce: Exploring Human Interactions with Virtual Streamers

Virtual streamers, as a typical application of AI-enabled digital humans, are increasingly being utilized in live-streaming commerce due to technological advancements and industry innovations. Although virtual streamers present several benefits, there is potential for adverse effects when they do no...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Behavioral Sciences
المؤلفون الرئيسيون: Yanhong Chen, Xiangxia Li
التنسيق: مقال
اللغة:الإنجليزية
منشور في: MDPI AG 2024-10-01
الموضوعات:
live-streaming commerce
virtual streamers
expectancy violation
discontinuance behavior
distrust
dissatisfaction
الوصول للمادة أونلاين:https://www.mdpi.com/2076-328X/14/10/920

الانترنت

https://www.mdpi.com/2076-328X/14/10/920

مواد مشابهة