Expectancy Violations and Discontinuance Behavior in Live-Streaming Commerce: Exploring Human Interactions with Virtual Streamers

Virtual streamers, as a typical application of AI-enabled digital humans, are increasingly being utilized in live-streaming commerce due to technological advancements and industry innovations. Although virtual streamers present several benefits, there is potential for adverse effects when they do no...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Behavioral Sciences
المؤلفون الرئيسيون:	Yanhong Chen, Xiangxia Li
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	MDPI AG 2024-10-01
الموضوعات:	live-streaming commerce virtual streamers expectancy violation discontinuance behavior distrust dissatisfaction
الوصول للمادة أونلاين:	https://www.mdpi.com/2076-328X/14/10/920

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