Behavioral biases, financial literacy, and investment decision: A case of individual investors in Pakistan

This research dives into the interesting world of investment choices and analyses the influence that behavioural biases and financial literacy play in the process. The study uncovers the direct impact of behavioural biases such as anchoring, optimism bias, and loss aversion on investment decision...

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Bibliographic Details

Published in:	Business Review
Main Authors:	Arslan Saleem, Muhammad Usman, Zahid Bashir
Format:	Article
Language:	English
Published:	Institute of Business Administration 2023-12-01
Subjects:	behavioral biases investment decisions individual investors financial literacy
Online Access:	https://ir.iba.edu.pk/businessreview/vol18/iss2/1/