THE EFFECT OF CSR ON THE FINANCIAL PERFORMANCE OF NIGERIAN BANKS: THE MODERATING EFFECT OF CUSTOMER LOYALTY

Numerous studies have been conducted to investigate how corporate social responsibility (CSR) affects corporate financial performance (CFP), but this direct relationship appears to be complex. As a result, the main aim of this study is to investigate how customer loyalty shapes the association betwe...

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Bibliographic Details

Published in:	Oradea Journal of Business and Economics
Main Author:	Stephanie M. CHONDOUGH
Format:	Article
Language:	English
Published:	University of Oradea Publishing House 2023-09-01
Subjects:	corporate social responsibility corporate financial performance customer loyalty
Online Access:	http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2023/09/OJBE-82_92-102.pdf