Strategy Analysis for Retailer-Leading Supply Chain under Buyback Contract with Focus Theory of Choice

This paper investigates a retailer-leading two-tier supply chain with a buyback contract under market demand uncertainty, where the retailer first announces a potential maximal order quantity and the supplier then provides a unit wholesale price to influence the retailer’s order quantity. In recent...

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Bibliographic Details

Published in:	Mathematics
Main Authors:	Xide Zhu, Zhiheng Hu, Guihua Lin, Weina Xu
Format:	Article
Language:	English
Published:	MDPI AG 2023-01-01
Subjects:	retailer-leading supply chain buyback contract focus theory of choice behavioral analysis Stackelberg game
Online Access:	https://www.mdpi.com/2227-7390/11/3/664