DIGITIZATION OF BUSINESSES IN ROMANIA: INCREASING BUYING BEHAVIOR IN THE ONLINE ENVIRONMENT
This research investigates the profound impact of digitization on business operations in Romania, with a specific focus on the notable surge in online purchasing behavior. Romania, positioned at the crossroads of tradition and technological advancement, is undergoing a transformative shift propell...
| Published in: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2023-12-01
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2023-06%20Volumul%20II/19_panduru.pdf |