Sustainable marketing mix and supply chain integration: A systematic review and research agenda

This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qu...

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Bibliographic Details

Published in:	Sustainable Futures
Main Authors:	Ruchi Garg, Ritu Chhikara, Gautam Agrawal, Rubal Rathi, Yashasvi Arya
Format:	Article
Language:	English
Published:	Elsevier 2024-12-01
Subjects:	Sustainable marketing Sustainable supply chain Bibliometric analysis Systematic literature review
Online Access:	http://www.sciencedirect.com/science/article/pii/S2666188824001187