Beyond the Bag: MetaBirkins, Hermès, and the Legal Frontier of NFTs in Trademark Law

The MetaBirkins case, pitting Hermès against digital artist Mason Rothschild, underscores a groundbreaking challenge in trademark law within the rapidly evolving landscape of digital assets. Rothschild’s fur-covered, Birkin-inspired Non-Fungible Tokens (NFTs) presented as digital art, not only defie...

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Bibliographic Details
Published in:University of Bologna Law Review
Main Author: Thayssa Bohadana Martins
Format: Article
Language:English
Published: University of Bologna 2025-10-01
Subjects:
Online Access:https://bolognalawreview.unibo.it/article/view/20653