Consumer cognition and attitude towards artificial meat in China

This study focuses on Chinese consumers’ cognition and attitude towards artificial meat, including cultured meat and plant-based meat. The attitude is measured by three aspects: willingness to accept (WTA), willingness to taste (WTT), and willingness to buy (WTB). The results indicate that consumers...

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Bibliographic Details

Published in:	Future Foods
Main Authors:	Shi Min, Minda Yang, Ping Qing
Format:	Article
Language:	English
Published:	Elsevier 2024-06-01
Subjects:	artificial meat cultured meat plant-based meat consumer attitude
Online Access:	http://www.sciencedirect.com/science/article/pii/S2666833523000795