Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy?
| Published in: | Innovative Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2009-03-01
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2525/im_en_2009_1_Srivastava.pdf |