Hotel Chain’s Strategic Options to Penetrate the Romanian Market

The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend to increase the number of hotels opened in Romania, but for...

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Bibliographic Details

Published in:	Amfiteatru Economic
Main Authors:	Smaranda Cosma, Cristina Fleseriu, Marius Bota
Format:	Article
Language:	English
Published:	Editura ASE 2014-11-01
Subjects:	strategic options to penetrate the market international hotel chains hotel market cultural distance
Online Access:	http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1361