Why time flies? The role of immersion in short video usage behavior

BackgroundShort videos are becoming increasingly popular globally, and users are devoting more time to viewing them. However, few studies have examined the characteristics of short video content and the technical features that are related to media use. The present study developed a model to explore...

Full description

Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Yurong Yan, Yingfei He, Longfei Li
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-04-01
Subjects:	short video immersive experience technological affordance usage behavior novelty effect entertainment value
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1127210/full