Brand Loyalty in Sportswear in Iran

This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand pe...

詳細記述

書誌詳細

出版年:	International Journal of Management, Accounting and Economics
第一著者:	Rahil Khoei
フォーマット:	論文
言語:	英語
出版事項:	Mashhad: Behzad Hassannezhad Kashani 2014-08-01
主題:	customer satisfaction customer loyalty communication trust brand loyalty hard-core loyalty brand switching ecsi model
オンライン･アクセス:	https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdf