Brand Loyalty in Sportswear in Iran

This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand pe...

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Bibliographic Details
Published in:	International Journal of Management, Accounting and Economics
Main Author:	Rahil Khoei
Format:	Article
Language:	English
Published:	Mashhad: Behzad Hassannezhad Kashani 2014-08-01
Subjects:	customer satisfaction customer loyalty communication trust brand loyalty hard-core loyalty brand switching ecsi model
Online Access:	https://www.ijmae.com/article_113978_6c6fcd2789ec404679f5116664e973a8.pdf

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