State of Nationalism (SoN): Nation Branding

Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation.

書誌詳細
出版年:Studies on National Movements
第一著者: Nichole Fernández
フォーマット: 論文
言語:英語
出版事項: NISE 2020-12-01
主題:
オンライン・アクセス:https://openjournals.ugent.be/snm/article/id/85340/