State of Nationalism (SoN): Nation Branding
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation.
| Published in: | Studies on National Movements |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
NISE
2020-12-01
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| Subjects: | |
| Online Access: | https://openjournals.ugent.be/snm/article/id/85340/ |
| Summary: | Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation. |
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| ISSN: | 2295-1466 |